Wednesday, December 23, 2009

ISPO Brand New Award Finalist

We are extremely proud that our new product, the Tequila! has been selected as a finalist in the ISPO Brand New Award!!! Among 305 nominated for the ISPO Brand New Award, the Point 65 Tequila! was one of seven selected finalists in the hardware category.

The Tequila! is also our biggest commercial success ever. This product has outsold our other 17 kayak models COMBINED!!
We would like to thank the designer, Magnus De Brito for a fantastic job. Without Magnus design genius we would not have been able to realize our vision of a modular take-a-part sit on top kayak.
The Tequila! will be displayed in the ISPO Brand New Village at ISPO 2010, February 7-10 in Munich. If you are interested in checking it out and meeting me at ISPO 2010 please let me know here on my blog and I will arrange it.

Happy Holidays!