The collaboration takes effect immediately and Jeff will be instrumental to Point 65’s presence at the upcoming Outdoor Retailer trade show in Salt Lake City. Point 65 has established offices and warehousing in Montreal, Quebec.
Jeff and I have been friends for years and our companies have been close. I’ve been trying to woo Jeff into working with us for a long time. I’m ecstatic that he has decided to join Point 65 in its expansion. This says a lot about the opportunity Point 65 has created for its customers around the world.
Jeff brings key insights into the nuts and bolts of the North American paddle sport market as well as valuable knowledge within product development and manufacturing.
Jeff Rivest, founder of Riot and Azul Kayaks:
“Point 65 is just too good an opportunity to miss, and despite my obvious mixed feelings about leaving the company I founded, they are well compensated with the possibilities from Point 65 Sweden’s incredible level of innovation and exceptional brand focus. Point 65’s sales have a huge potential in North America and can expand very quickly, so I am delighted to be in on that ride. The fact that Richard and I already share a great working rapport was also important to my decision.”
