Saturday, May 3, 2008

3/5 -Börje Salming, Hockey legend and paddler

Börje Salming, Swedish Hockey Legend, 17 season NHL star for the Toronto Maple Leafs, is a passionate paddler and on todays cover of Swedish paddling magazine KAJAK. KAJAK was distributed as an insert in Sweden's leading daily newspaper Dagens Nyheter (620.000 copies). This is great for paddling in Sweden as Börjes appearance will trigger a lot of non paddlers to have a closer look at the insert and create awarness for paddling amongs Swedes.

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