PampasKayak, Sweden's leading paddle sport retailer and outfitter (and a member of the Point 65 group) has started a new environmental initiative.
Customers who fill two bags of garbage during their paddle excursion receive a 50% discount on their rental.
With 100 kayaks in the rental fleet PampasKajak will probably amass thousands of garbage bags over the season making the surrounding waters a lot cleaner.
A number of major newspapers and magazines have reported on this initiative. Unfortunately it's all in Swedish but you get the picture!
Published artickles the last few days:
- METRO June 16
- Dagens Nyheter June 25
- Båtliv June 25
- Utemagasinet June 25
- Aftonbladet web TV June 25
- Swedish Radio SR P3 June 17
Friday, June 27, 2008
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