Friday, October 15, 2010

Erik -man of the hour

There is one man that can make the impossible happen, Erik Norefors, Point 65's logisics maverick and event coordinator. Erik is the guy who can build a block stand virtually by himself in 12 hours and then be the last man standing at the following dinner.
Erik as the Swedish chef at Kanumesse

Erik easily arranges a 70 person dinner with a kayak demo going on at the same time. He get's 20 kayaks in and out of the water while simultaneously entertaining VIP guests and trying some boats himself.
Erik power napping after some gruelling event.

Unloading a 40 foot container with 80 kayaks is a breeze. Erik does that before lunch and spends the afternoon fixing some kayaks beaten up after some heavy beach landings.

Erik with the Bourbon Orca and Emil Kellander of Point 65 Norrköping

Erik arranges a kayak marathon for hundreds and is back in his office the next morning hammering out packing lists while managing his warehouse guys.
The start of the 2009 Point 65 Stockholm Kayak Marathon masterminded by Erik

Chaos is when Erik really get's going. When things are crazy Erik is the calm in the centre of the storm.
Erik in a blur at the Point 65 demo dinner at Kanumesse 2010

Erik is a great paddler and loves the sport. He is most often the first one out on the new Point 65 prototypes (he receives the shipments, unpackes them and is on the water before anybody else even knows the new boat has even arrived). I guess Erik has been the first to roll half of our kayaks.

Erik in the Martini in the demo pool at Kanumesse 2010 with Jeff Rivest of Point 65 Canada. Will he manage to roll this baby?

On his vacations Erik likes to go of to do some volunteer work for some crazy snow board event or multi sport competition like Ö till Ö.

Erik with Tideraces David Felton and Alled Williams

Erik is the man that makes Point 65 tick while I'm on the road weeks at end.


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